Chrysler

The new millennium ushered in a decade of innovation and design accomplishments for Chrysler, most notably the launch of the iconic Chrysler 300C-the latest generation in a long pedigree of champion 300s built for excitement since 1955. When it was launched in 2005, the stunning 300C turned the eyes of the automotive world back to Detroit. And shone a new spotlight on great American design.

But the Chrysler 300C wasn’t the only shining example of Chrysler design innovation this decade-the introduction of the PT Cruiser fused modern amenities with a retro sensibility romanticizing an era of hot rod Model A wagons. And the decade was one of remarkable reinvention of the minivan. By the people who invented it. With our family flagship Town & Country receiving a host of technology and safety innovations to maintain its status as the minivan benchmark into the new millennium and beyond.

Chrysler was founded on the philosophy of design with purpose. To build revolutionary new cars – affordable luxury vehicles known for their innovative, forward-thinking engineering. And it is our purpose today and for tomorrow. Our alliance with Fiat® Group now gives us the competitive advantage of access to new technologies and advanced engineering solutions that further our mission. Our beautiful purpose. To create the type of exciting, efficient, reliable, safe vehicles you expect and deserve.

Detroit, 2011. Design and innovation take flight. This is Chrysler now. We can’t wait to unveil what’s next.